National and international health organizations advise increasing fruit and vegetable intake to prevent and reduce chronic diseases, such as heart disease, diabetes and cancer. But getting people to change longstanding eating habits that are low in fruits and vegetables is challenging and often ineffective.
Numerous studies show that telephone counseling, especially regular telephone counseling over a concentrated period of several months, is effective at significantly increasing people’s fruit and vegetable intake and improving several health indicators. Ongoing written material and group support also offer positive effects in promoting and sustaining health-promoting eating habits. This research gives scientific justification to the components of my nutrition coaching programs, which have become the fastest-growing and most well-received nutrition services that I offer.